Category: Outreach
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How to Vet Influencers Before You Pay Them (My Real Process)
Vetting influencers and pricing influencers is part of the same process. Here’s how I vet influencers after making plenty of mistakes. A few years ago I signed a YouTuber for $20,000. On paper he looked perfect. Every time you searched anything about our product on YouTube, his videos were right at the top. Good engagement.…
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Influencer Outreach Email: 4x Your Responses with this template
Learn how to write compelling influencer outreach emails that get results, plus a free template to get you started. I’ve been there. You spend hours finding influencers, crafting messages to each one just to check your inbox the next day and crickets. Don’t worry! There are plenty of small changes you can make to improve…